Security tokens are comparatively unknown to our society, but their popularity has increased as a result of the growing distrust and fraud in the ICO market. Many crypto investors are increasingly preferring to participate in STOs (Security Token Offerings), which have developed as an alternative to ICOs (Initial Coin Offerings). As compared to ICOs, which are fully unregulated, STOs are far safer and more dependable because there is no possibility of fraud.
What is STO?
Security Token Offering (STO) is a digital token based on blockchain technology that reflects a stake in a certain asset. STOs provide digital funding while adhering to regulatory laws. Security tokens are not traded on ordinary token exchanges because they are subject to restrictive regulations.
If you want to develop your own Security Token and make your STO available to investors all around the world, you must promote it effectively. A smart STO marketing strategy will increase the popularity of your security token and allow you to earn more returns and earnings from it.
We divided STO Marketing into three stages:-
1. Pre-STO
Before your STO, do these steps to make your token popular with investors.
Public Relations and Media reach:-Media and news sites help promote your project. Find permitted news/PR sites to publish token sale content.
Inform these sites' users about this new investment option and its benefits. If needed, you can hire PR (Press Release) services.
DA backlinks:-Link building is an SEO method that involves developing high-quality backlinks from high DA (Domain Authority) sites in your niche. Getting links from such sites will boost your site's search engine rating, reputation, and visibility.
Listing of STO:-STO Listing websites enables investors to find your project. Check the domain authority of STO-listed websites and ask friends and colleagues for referrals.
Social Media Marketing:-Social media is another wonderful way to promote your STO. Millions of people on Facebook, Twitter, Instagram, etc. may like your project and invest if they do.
Video Marketing:-Video marketing lets you run advertising on YouTube, Vimeo, and other sites.
You can sell project demo films to attract investors and explain your proposal.
2. STO
When your STO begins, your project must have a reputation. People should talk about it. It's not over yet. This is next.
Help Investors:- Investors will have questions regarding your project. Give people easy ways to reach you and your staff for answers.
Become a specialist:- You must have a deep knowledge of the project to be able to deliver correct and proper replies to potential investors' questions. Make it a goal to become an expert in your field.
Start networking:- Make people partners by using a referral scheme, promotion partnership, etc. Build your project's legitimacy by gaining investors' trust.
Token offers:- Promoting your product by giving out free tokens can help build customer loyalty and get the word out about it. Bonus tokens, bounties, airdrops, and so on are all examples of incentives.
Post-STO
When your STO sale goes well, you have done most of your work. Your Security token should also be ready to go at this point. What you should do now is:
List STOs on exchange:- Now that your security token is on the market, list it on popular exchanges so investors can trade it for other cryptocurrencies. Leading crypto exchanges have strong token listing restrictions. Using their industry relationships, a top STO marketing company may help you get featured.
Monitor token performance:- In addition to updating your community, monitor your token's performance and market response. If needed, make changes.
This STO marketing strategy will help your Security Token reach more and more investors around the world, thereby improving your profitability and gaining your popularity.
If you're seeking a trustworthy STO marketing service agency, get in touch with us immediately. Primafelicitas is one of the top blockchain development companies. Our team will establish a brand identity for the STO and prepare the best marketing communication before the launch.
